5 Reasons Why Your Small Business Needs a Website

5 Reasons Why Your Small Business Needs a Website

5 Reasons Why Your Small Business Needs a Website

5 Reasons Why Your Small Business Needs a Website and Social Media Pages.

When you speak to small business owners about a website and social media, you get a range of opinions. Most entrepreneurs realise the power and benefits of being online and their website is an important part of their marketing strategy.  Then there are the others you can’t give a website away to for free.  In between these two poles are many conflicting ideas.  Some would like to utilise the internet better for their marketing but don’t know where to start.

A number of them don’t have the time while others don’t have the technical skills.  There are those who think they are “not ready” to have a website and a few who think it will be too expensive.  A minority of business owners are simply stuck in a bygone era where they don’t understand the value that online activity can add to their businesses. Lets look at 5 Reasons Why Your Small Business Needs a Website.

There are many reasons why even, or especially, a small business needs a well-planned online presence and strategy. Read on to find out what the most important motivations are to take your business to a next level.

5 Reasons Why Your Small Business Needs a Website and Social Media Pages.

  1. Number 1 of 5 Reasons Why Your Small Business Needs a Website

Branding and Your Own Domain

When you get web hosting for your website, you get your own domain.  With every domain, you also get a number of e-mail addresses that makes your branding look much more professional.

If you are serious about your business, you need a domain to show that you are.

Let’s be honest, how seriously do you take business e-mails coming from mechanic123456@hotmail.com, or annie765432@gmail.com? The answer is, people do not take it very seriously.  What’s more, the average mail service takes it even less seriously.  It might just throw it into a bottomless spam folder never to be seen again.

E-mail is a very important marketing and business tool, and as a business owner, you have to do it right.  You have to look professional. Above all, you have to send e-mails that your customers recognise, open and reply to or act on.  You can only do that if they see them because your mail service sent it to the right folder, and then if they immediately recognise where it comes from.  Branding goes a long way, and analize@clickativity.com is bound to get more attention than annie765432@gmail.com.

(5 Reasons Why Your Small Business Needs a Website)

  1. Number 2 of 5 Reasons Why Your Small Business Needs a Website

You may think you don’t need a website, but your customers think you do.

People google things. They google so much that google has become a verb, and it is for a reason. According to Google Statistics, 93% of all online activities start with a search on a search engine.  What’s more, 85% of people looking for a service or a new product, looks online first of all.

That means, if you have a small business, even if it is a one-man show, people need to find you.

If you build iron gates, you need a website with your contact details, images and videos of your work and descriptions of what you can do, your materials, time frames etc.  You may think you don’t’ need it, but for every iron gate maker who thinks  he doesn’t need a website, there is at least one who knows that he does.

When a customer sits down at his laptop and searches for “iron gates Somerset West,” who is he going to find? The answer is simple.  The iron gates guy who is present online. Who is he going to choose to do a job?  The guy who looks professional and shows pictures of the work he has done.

  1. Reason number 3 of 5 Reasons Why Your Small Business Needs a Website

Your website is your home base. 

Your website is your main online address.  It is where you keep all the information you want to share. The pictures and Youtube videos you want to show, your online shop that is open 24/7, your blog and the home of your brand identity.

Social media pages enhance the website.  That is where you communicate directly with your followers and point new followers toward your website.  Social media offers fast and immediate interaction.  People see it, comment, share it and move on, whereas your website is steadfast and completely under your control.  Use social media to attract attention, and redirect that attention to your website.  Both platforms serve a purpose no business can be without.

  1. Reason number 4 of 5 Reasons Why Your Small Business Needs a Website

Marketing

In twenty years in marketing you hear many objections to sales and marketing strategies, but the one thing you never hear from any business, ever, is that they don’t want more business.  Marketing is what brings in business. Currently, online marketing is the single most important tool in the marketing toolbox.  It is the best way to get your brand noticed and the easiest and most effective way of communicating with your target market. What’s more, it is available all the time and does not depend on office hours or opening times. It is there whenever your customers choose to do business or interact with your venture.  Small companies have reported that their business went up by up to 59% when they got a website.

  1. Reason number 5 of 5 Reasons Why Your Small Business Needs a Website

No, it is not expensive and you don’t’ need to be tech savvy.

Social media is mostly free.  Extra advertising on a platform like Facebook is very affordable, and you set your own budget.  Setting up a website is a necessary business expense, just like your rent or phone lines.  It also doesn’t have to be expensive.  A small business can start with a basic website that acts as an online brochure and expand according to requirements.  If you want to set up an online shop there are basic platforms available that are very affordable or even free.  When your online shop really kicks off you can add more features and options.  The same idea applies to hosting.  Start with a basic, suitable plan and upgrade as needed.

You don’t’ need to know anything about web design, or social media.

Your web developer can design and create your website for you, and update it regularly. Digital marketing agents offer an ongoing service, based on your specific needs and many also manage your social media pages. Negotiate a monthly fee that is realistic in terms of the amount of updates you need.  You can get basic webmaster services for as little as R200 per month, or you can pay hourly if you don’t do monthly updates, and only need the service from time to time. It is like having your own marketing department without having to pay full-time salaries.

Small businesses should give serious consideration to these 5 Reasons Why Your Small Business Needs a Website and Social Media Pages. 

People will search online for you, or the product and service you offer. It simply doesn’t make sense not to have a website and active social media pages. Your competitors do, and they will reap benefits you lose out on.

*5 Reasons Why Your Small Business Needs a Website

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