The Power of Colour In Branding - 50 Shades In Between

The Power of Colour In Branding – 50 Shades In Between

The Power of Colour in Branding – 50 Shades In Between

Also Read:

The Power of Colour in Branding – Green, Blue and Purple

The Power of Colour in Branding Yellow, Orange and Red

The Power of Colour In Branding - 50 Shades In Between

In between the main colours we already looked at in the 2 previous posts, lies a rainbow of blended shades.  Hence the title:

The Power of Colour In Branding – 50 Shades In Between.

Using these shades in your branding gives you endless options to make your brand your own and give it a unique voice.   These colours appeal to the senses.  They stir up subtle emotional responses that inspire and persuade customers to support your brand. Make sure your colours look good in print as well as on a computer or mobile phone screen.

For a comprehensive list of web colours, and their official names, look at this Wiki post:

https://en.wikipedia.org/wiki/List_of_colors:_A%E2%80%93F

There are too many shades to look at in a single article, but we can pick a few main ones and discuss the emotional aspects of the colour range.

 

The Power of Colour In Branding - 50 Shades In Between 1Turquoise

The shades of turquoise range from a more green, like a teal, or sea green, to a bluer colour.  Turquoise is the colour of communication by means of technology.  Ultimately, it is also a colour of teaching and learning.  It combines yellow, the colour of knowledge, and blue, the colour of power and practicality, therefore it is knowledge in its applied form. The cool and calming colour, turquoise, is believed to stimulate creativity.

In logos, turquoise often represents water, the sea, and communication.  There are, remarkably, quite a few turquoise logos that is not the only or the main logo colour for a brand, but where turquoise is used for specific purposes.  Adidas and Nike, for instance, uses a turquoise logo when it matches the colours of the items it is used on or a sports team’s own brand colour.  Instagram also turns their logo turquoise at times, while they also have a full-colour as well as a black logo, among others.

The Power of Colour In Branding – 50 Shades In Between

The Power of Colour In Branding - 50 Shades In Between 2Pink, Fuchsia and Mauve

Ranging from a very light baby pink to a hot shocking fuchsia and shades just short of purple, these hues are most famous for representing the feminine.  And strawberry flavours of course! Every few years it becomes fashionable for men to wear pink, and then it is very modern and trendy.  Pink looks great on men, but the fashion has never lasted long and eventually we go back to pink for girls and women.  On an emotional level, pink represents softness, love, care and nurture. It is also playful and full of fun.

On the negative side, pink is not always taken seriously. Of course, we could go into the philosophical side of that statement, and wonder if it is because the feminine, and especially girls, are not taken seriously by society, but maybe that is a subject for a different article…

Pink is used much like turquoise in branding.  It is often not the main brand colour, but it is applied to certain items, in this case, often items for girls or women.

The Power of Colour In Branding – 50 Shades In Between

The Power of Colour In Branding - 50 Shades In Between 3Brown, Beige and Khaki .

Including tans, and taupe…

The colours of winter, the military, the earth and nature.  There are too many shades of these colours to name.  They range from dark chocolate browns and army greens to very light off-white shades. These light earthy shades are most popular for backgrounds and as contrast colours combined with other prominent brand colours.  Dark browns often represent the rich flavours of chocolate and coffee in branding. It has an air of good taste and a bit of mystery. Browns also have a retro aspect to it.  Designers use it to represent brands with a history, like the South African “Ouma” brand of rusks.  The colours give it an “old” look that reminds of a Granny’s home baking from 1939.  The light shades are practical and subtle.  They are most often used in combination with the main menu colours, as a background or to create contrast.

The light shades are practical and subtle.  They are most often used in combination with the main menu colours, as a background or to create contrast.  Browns and beiges also add an elegant look to a brand.

The Power of Colour In Branding – 50 Shades In Between

 

 

 

 

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