10 Lame Excuses Web Developers Hear  … and how to answer them.

5 Lame Excuses Web Developers Hear

5 Lame Excuses Web Developers Hear

And How To Handle Them


 

As a free-lance web developer, you often have to do everything in your business.  One of the important things we do, is sales.  We need to sell our services and believe me, we have heard every excuse in the book!

Here are 5 Lame Excuses Web Developers Hear:

  1. “We don’t need a website, we are too small.”

Too small for what?  If you have a shop or an office the size of a microwave oven and one employee including yourself, then you are not too small.  No business is too small because it is not about size, it is about what you do.

 

If you have any product or service that you offer to clients, even one client, there are many benefits to having a website. To begin with, if you have only one client, you need more clients.  Use it as an information brochure about your business, a marketing tool and a way of communicating with people who need what you offer. It is where you can keep a record of your pictures and videos, a platform for catalogues, and ultimately, an online shop.

 

Your website is like any other asset in your business; a computer, tools or accessories, storage space, a desk or an office, even a logo. You don’t have to start out with the biggest and the best, but you also can’t do business without the basics. Your identity and image is part of the basics because that is what your customers will get to know and remember. Above all, it is how new customers will find you.

 

Get a basic website and let it grow with you. I always ask the question, are you too small to have a website, or are you too small because you don’t have a website?

(5 Lame Excuses Web Developers Hear)

  1. “We are not ready to have a website.”

Maybe this excuse links to “we are too small” because you can answer it in much the same way.  There are, however, more angles to explore.  What do your leads and potential clients mean by “not ready?”

 

Is it because they don’t have cash flow?  Then we work out a monthly deal that falls in your budget. Problem solved.  A website might even bring in the cash if you use it correctly.

Is it because you don’t have a van and can’t deliver?  Strike a deal with someone who has a van; use a courier service, post your items. You will be able to buy a van soon if you sell more.

 

Is it because they don’t have enough stock?  In most cases, this is not a very big problem, at least not where it concerns your web presence.  First of all, your sales are not going to skyrocket the moment your website goes live.  You need to work at it and you have complete control over it. If your stock is low, start small.  Use your website as an online information piece about who you are, what you do and where people can find you.  You don’t need an Amazon-sized e-store to generate sales.  Target your advertising to your immediate environment and sell what you have to the customers who respond first. Then buy more.

 

After all, that is how business works, and if your website helps you to move stock, there is no problem. Let’s say you sell jewellery and accessories, or a collection of sauces and spices, and you sell it out because your clients discovered your website.  Is there a problem? If there is, I don’t see it. It is such a basic business practise I feel silly to have to point it out. You simply take the money and you go and buy more stock.  You are going to have a quicker turnover, you are not going to end up with no stock.

 

In certain businesses, you can even use low stock levels to your advantage.  If you make beautiful handcrafted wooden tables and you can only make one table a week, say so on your website.  Call on customers to order in advance. It makes your product more exclusive, it doesn’t make you “not ready” for a website.

 

Chances are, large tables are not the only thing you make, and you also don’t want to sell nothing for a year while you make 52 tables and then start selling them.  Maybe you make the tables, but you also make pretty wooden cutting boards that you can manufacture in half an hour. Plus wooden storage boxes that take an hour, if that long. Use the beautiful tables to attract attention to your main lines. Tell your customers they are handcrafted and take the time to make, and sell a few boxes and cutting boards as bread-and-butter lines while you’re at it.

(5 Lame Excuses Web Developers Hear)

  1. “I don’t know anything about websites and Facebook and that stuff.”

You don’t have to.  That’s why you get a web designer and/or digital marketer who does.  You can have a website even if you don’t know where to find the on-switch on a laptop. So you are a car mechanic.  You fix cars and you don’t even own a computer, so why would you need a website?  Because people looking for a mechanic have computers and they have mobile phones and they are searching for a mechanic in your area, on Google, right now.

(5 Lame Excuses Web Developers Hear)

  1. “That’s not for us.”

The first time a potential client told me this, I said “oh okay” and walked out, perplexed.  I am still not even sure what this means. There is a simple test to see if “that is for us.” You have a business – check.  You sell things, or render a service – check.  You are aware that the year is 2016 and you didn’t recently engage in time travel to a time 20 years or so ago – check. Now take a mirror and hold it in front of your mouth.  If it steams up, you are breathing. Check.  If you checked all four boxes, a website is “for you.”

(5 Lame Excuses Web Developers Hear)

  1. “No-one reads it anyway.”

Maybe, maybe not. But if you are looking for asphalt because you need a quote for the new multi-million dollar road project you just acquired, what do you do?  Grab a thick old Yellow Pages from 1998? No, not since 1998.  You google it, and then you request quotes from the asphalt companies you find in your search.  That is why you have to be there if you are selling asphalt and to be visible on Google, you need good content on your website.  The teenager looking for new jeans online won’t read it, but a civil engineering company will. Moreover, Google’s bots will read it, and that is how people find you.

(5 Lame Excuses Web Developers Hear)

Sometimes people will give you real, valid objections.  Always listen to your clients, and weed out the valid excuses from the lame ones. Help them find a solutions to real problems.  Offer them a website because it will boost their company.  People will know if you just want to make a sale instead of offering them a real business solution, and your reputation will follow you soon enough.

(5 Lame Excuses Web Developers Hear)

 

 

 

 

 

 

Leave a Comment

You must be logged in to post a comment.