6 Website Issues that will Hurt your Business in 2017
By Analize Viljoen – Clickativity
Your website is like any other element of your business. It has to evolve to serve your customers but also to stay relevant in a fast-changing technological world.
I can’t help but think of a joke about the pace in which technology moves forward:
Did you hear Apple is going to open an iPhone museum where they can display all the models of iPhones for people to see? Some of those will go waaayyyyyy back to 2016!
This is of course a bit exaggerated, but the point remains, that everything changes very fast in the digital world. Make sure your website doesn’t get left behind, by paying attention to these 6 Website Issues that will Hurt your Business in 2017:
Website Issues that will Hurt your Business in 2017
Your website is not mobile friendly.
If your website doesn’t display right on a mobile screen, now is the time to fix it. What do you do when you try to open a website on your phone and it won’t load, or it displays in a wide screen format that is hard to read? Most people leave within the first 1o -20 seconds (Nielsen)
The statistics and research speak for itself.
- 84% of people looking for a local product or service, search for it online. (Google Statistics 2015)
- In February 2016, mobile searches surpassed the number of searches from pc’s and tablets. (Google 2016)
- 88% of people who search for a local business or service on a mobile phone, call or go to that business within 24 hours. (Nectafy)
- 61% of users are unlikely to return to a mobile site where the information didn’t display well. 40% visit a competitor’s site instead. (MicKinsey & Company)
Underestimating the power of video.
We all know Google is the largest search engine. The second largest is Youtube.
If you want to get a message out, video is the very best way to do it.
- Video gets 1200% more social shares than text or images!
- 4 Times as many consumers say they rather watch a video then read text.
- Websites with video get 41% more traffic coming from searches, than those without video.
Fibre Internet is taking online video to new heights in South Africa. More people can watch videos online than ever before.
Traditionally it was expensive to produce video, but it has gotten considerably cheaper in recent years. For small businesses, you don’t need a Lord-of-the-Rings type of production to get a decent video on your website. Genuine customer testimonials, helpful information about products, how-to’s and explainer videos, and a number of others are great ways to promote your business.
Visitors go to your site to get information, and they are sophisticated about the information they need. Make sure it is there for them – complete, interactive, and accessible. Gone are the days when you could write a paragraph, slap on a stock photograph and call it a web page.
People are looking for genuine, interesting, informative content. You have to make sure yours catches the eye. Use images, text, video and audio to satisfy their curiosity or fulfill a specific need.
Apart from that, Google will rank your website higher of you have great content. It shows you are serious, so Google takes you seriously. There is a lot of content available, but not that much good content. Search engines will quickly see which sites people value over others
You have a dull, outdated website.
People are visual creatures and your website is often the first interaction a customer will have with your business. A boring website is the best way to make a bad first impression. Or no impression at all, because visitors will simply leave and forget about your website.
Your website has to sell your product or service before you do.
You don’t have to follow each and every trend, but keep in mind that your website represents your business and if people don’t like what they see, they will go somewhere else. It is easier than ever before to display large, beautiful images that grabs the attention, right in your header or home page. There is also a move away from the overly styled stock photograph. Take pictures of your work or products in action, and use them on your site.
Use fonts, great pictures, layouts, animations, video and other visual elements to impress your customers. Social share buttons are a must-have. Make sure your text is current, well-written and relevant to your business now, at this point in time. Two great current trend are the large, or full screen image, and animated image sliders. They can be used to convey an immediate message very effectively, without cluttering your site with too many things. Ultimately, elegant simplicity goes a long way!
It is very easy to notice when a business never updates their website or when it is just not important to the business owner. When it is not important to you, it won’t be important to your customers, let alone potential customers. The problem is that there is another business, doing what you do, who is aware of the results gained from digital marketing.
- Your website is not interactive or user-friendly.
You have to make everything easy for your visitor. They want to e-mail you with one click. Your home page must clearly guide them to click through to find what they want.
Visitors will subscribe if the subscribe box comes up and there is some sort of a reward, such as a special offer, a valuable download or a freebie. If they want to visit you, they want to click on your map and find directions. It is the age of social media; of course anyone who likes what they see will share it instantly on Facebook or whatsapp – if they can do it with the click of a button. If not, they will move along.
People want to buy online, request quotations, ask questions, scroll through catalogs, get support and more. And they want it without hassle and they want it when they want it. They are used to it, because that is how the world works in 2017. If your website doesn’t work that way they are simply going to click on the next one.
- You don’t have a website.
Well, yes, there are still those…
6 Website Issues that will Hurt your Business in 2017